ace657 Privacy
Policy — Your Data,
Our Responsibility
ace657 is committed to handling your personal information with transparency, care, and security. This Privacy Policy explains exactly what data we collect, why we collect it, how we use it, and the rights you hold as a player on our platform.
Privacy at a Glance
The cards below highlight the core principles of how ace657 handles your personal data. These summaries do not replace the full policy text — please read every section carefully.
SSL Encryption
All data transmitted between your device and ace657 servers is protected by industry-standard SSL/TLS encryption. Your credentials and payment details are never sent in plain text.
KYC Data Handled Securely
Identity documents submitted during verification are stored on secured servers with restricted staff access. Documents are used solely for age and identity verification as required by our policies.
No Data Sold to Third Parties
ace657 does not sell, rent, or trade your personal information to any external marketing organisations. Data shared with partners is limited strictly to what is necessary for platform operation.
Cookie Controls
You can manage your cookie preferences at any time through your browser settings. Essential cookies required for platform functionality cannot be disabled, but analytics and marketing cookies are optional.
Your Right to Access
You have the right to request a copy of the personal data ace657 holds about you at any time. Requests are processed within a reasonable timeframe and fulfilled via your registered email address.
Right to Erasure
Subject to legal and regulatory retention obligations, you may request the deletion of your personal data. Verified erasure requests are processed within 30 days of confirmation.
1. Information We Collect
ace657 collects personal information in two primary ways: information you provide directly when using the platform, and information collected automatically as a result of your interaction with our services. We only collect data that is necessary, proportionate, and relevant to the purposes described in this Privacy Policy.
Information You Provide Directly:
- Registration Data: When you create an ace657 account, we collect your full legal name, date of birth, residential address (including city — Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, or elsewhere in Bangladesh), email address, and mobile phone number.
- Identity Verification (KYC) Documents: Government-issued photo identification such as a National Identity Card (NID), passport, or driving licence. Proof of address documentation may also be requested.
- Payment Information: Details required to process deposits and withdrawals, including your bKash mobile number, Nagad account number, Rocket wallet number, Upay details, or bank account information for Dutch-Bangla Bank, City Bank, BRAC Bank, or other supported institutions. Full payment credentials are processed by our secure payment partners and are not stored on ace657 servers in unencrypted form.
- Communications: Messages, enquiries, and complaints submitted via live chat, email to [email protected], or any other support channel.
- Responsible Gaming Submissions: Information submitted when requesting self-exclusion, deposit limits, cool-off periods, or other responsible gaming tools.
Information Collected Automatically:
- Device and Browser Data: IP address, device type, operating system, browser type and version, screen resolution, and time zone settings.
- Usage Data: Pages visited, games played, bets placed, session duration, navigation paths, and feature interactions within the ace657 platform.
- Transaction Data: Records of all deposits, withdrawals, bonus claims, wagers, and game outcomes associated with your account.
- Cookies and Tracking Data: Data collected via cookies, local storage, and similar technologies as described in the Cookies section of this policy.
2. How We Use Your Data
ace657 uses the personal data we collect for specific, clearly defined purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The following table summarises our primary data use purposes and their legal basis.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Name, email, date of birth, address | Contractual necessity |
| Identity verification (KYC) | NID, passport, proof of address | Legal obligation |
| Processing deposits and withdrawals | Payment method details, transaction history | Contractual necessity |
| Fraud prevention and AML monitoring | Transaction data, IP address, device data | Legal obligation / Legitimate interest |
| Customer support and communications | Contact details, support history | Contractual necessity |
| Responsible gaming monitoring | Betting patterns, session data, self-exclusion records | Legal obligation / Legitimate interest |
| Promotional communications | Email address, game preferences | Consent (opt-in only) |
| Platform analytics and improvement | Usage data, device data, cookies | Legitimate interest |
ace657 will only send you marketing and promotional communications — including offers related to cricket tournaments like the BPL or IPL, seasonal promotions for Eid or Pohela Boishakh, or new game announcements — if you have explicitly opted in to receive such communications at registration or via your account preferences. You may withdraw marketing consent at any time by contacting support or updating your preferences in the account settings panel.
3. Data Sharing & Third Parties
ace657 does not sell, rent, or trade your personal data to third parties for commercial marketing purposes under any circumstances. However, in order to operate the platform and deliver our services, we share limited and necessary data with carefully selected third-party partners. All such partners are contractually bound to handle your data securely and only for the specific purposes for which it has been shared.
Categories of third parties with whom we share data include:
- Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and other payment partners receive transaction data necessary to process deposits and withdrawals. These providers operate under their own regulatory frameworks and privacy policies.
- Identity Verification Providers: Specialist KYC service providers who assist in verifying the identity and age of account holders. Data shared is limited to the documents and information strictly required for verification.
- Game Technology Providers: Game studios and software providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive session-level technical data necessary to deliver their games. No personally identifiable information beyond an anonymised player identifier is shared with game providers.
- IT Infrastructure and Security Providers: Cloud hosting, content delivery, and cybersecurity service providers who support platform availability and data protection. These providers are bound by strict data processing agreements.
- Fraud Prevention and AML Screening Services: Third-party services that assist in identifying fraudulent activity, money laundering risk, and sanctions screening.
- Legal and Regulatory Authorities: Where required by applicable law, court order, or lawful regulatory request, ace657 may disclose personal data to law enforcement or regulatory bodies. ace657 will notify affected users of such disclosures where legally permitted to do so.
4. Cookies & Tracking Technologies
ace657 uses cookies and similar tracking technologies to ensure the platform functions correctly, to remember your preferences, to analyse how the site is used, and to deliver a personalised experience. A cookie is a small text file placed on your device by our web server when you visit the platform.
Types of cookies used by ace657:
- Essential Cookies: These cookies are strictly necessary for the platform to operate. They enable core functions such as maintaining your login session, remembering your language preferences, ensuring security checks are applied, and enabling the cashier to function. Essential cookies cannot be disabled without significantly impairing your ability to use the platform.
- Analytics Cookies: These cookies allow ace657 to understand how players navigate the platform — which pages are visited most, where users spend time, and which features generate the most engagement. This data is used in aggregate form to improve the platform experience. Analytics cookies are optional.
- Functional Cookies: These cookies remember choices you have made — such as your preferred deposit method or game lobby display settings — so that your experience is consistent across sessions.
- Marketing Cookies: Where you have consented to receive promotional communications, marketing cookies may be used to track the effectiveness of campaigns and ensure promotional content shown to you is relevant to your activity on the platform. These cookies are only active if you have opted in.
You may manage or disable non-essential cookies at any time through your browser settings. Most modern browsers allow you to block or delete cookies via the browser's privacy or settings menu. Please note that disabling certain cookies may affect the functionality of some features on the ace657 platform.
5. Data Security & Storage
ace657 takes the security of your personal data seriously and implements a layered set of technical and organisational measures designed to protect your information against unauthorised access, accidental loss, alteration, or disclosure.
Technical security measures in place include:
- SSL/TLS Encryption: All data transmitted between your browser or app and our servers is encrypted using industry-standard TLS protocols. The ace657 platform operates exclusively over HTTPS.
- Encrypted Data Storage: Sensitive data including identity documents and payment method details are stored in encrypted form using modern encryption standards. Encryption keys are managed separately from the data they protect.
- Access Controls: Access to personal data within ace657 is restricted on a strict need-to-know basis. Staff members only have access to the specific categories of data required to perform their designated roles. All access is logged and audited.
- Two-Factor Authentication (2FA): 2FA is available for player accounts and is mandatory for internal staff systems. Players are strongly encouraged to enable 2FA on their accounts via account security settings.
- Regular Security Audits: ace657's platform infrastructure undergoes periodic security assessments to identify and remediate vulnerabilities. Fair play certification is maintained through regular auditing of game outcomes and platform integrity.
- Incident Response: ace657 maintains a documented security incident response procedure. In the event of a data breach that is likely to result in a risk to your rights or interests, we will notify affected users promptly and take all reasonable steps to contain and remediate the breach.
While ace657 implements robust security measures, no internet-based platform can guarantee absolute security. You are responsible for keeping your account credentials confidential and for ensuring that devices you use to access ace657 are adequately secured with up-to-date software and antivirus protection.
6. Your Privacy Rights
As a registered player on the ace657 platform, you hold the following rights in relation to your personal data. ace657 is committed to honouring these rights in a timely and transparent manner. To exercise any of the rights listed below, contact our support team via live chat or by emailing [email protected].
- Right of Access: You have the right to request a copy of all personal data ace657 holds about you. We will provide this in a structured, readable format within a reasonable timeframe following verification of your identity.
- Right to Rectification: If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Name changes and address updates may require supporting documentation.
- Right to Erasure ("Right to be Forgotten"): You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent and no other legal basis applies. Erasure requests are subject to legal and regulatory retention obligations — for example, AML regulations require us to retain certain transaction records for a defined period after account closure.
- Right to Restriction of Processing: In certain circumstances, you may request that ace657 restrict the processing of your data — for example, while a rectification request is being assessed.
- Right to Data Portability: Where processing is based on your consent or on a contractual basis, you have the right to receive your personal data in a structured, machine-readable format so that it can be transferred to another service provider.
- Right to Object: You have the right to object to the processing of your personal data where that processing is based on legitimate interests. You may also object to receiving direct marketing communications at any time, with immediate effect.
- Right to Withdraw Consent: Where processing is based on your consent — such as for marketing communications — you may withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.
7. Data Retention Policy
ace657 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guideline:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account plus 5 years after closure | Legal / regulatory obligation |
| KYC identity documents | Duration of account plus 5 years after closure | AML compliance requirement |
| Transaction and betting records | Duration of account plus 5 years after closure | AML / financial record-keeping |
| Customer support communications | 3 years from last interaction | Dispute resolution / service quality |
| Marketing consent records | Until consent is withdrawn plus 1 year | Proof of consent |
| Self-exclusion and responsible gaming records | Duration of exclusion plus 7 years | Responsible gaming compliance |
| Technical logs and IP records | 12 months from collection | Security and fraud prevention |
Once the applicable retention period has elapsed and no legal basis exists for continued storage, personal data is securely deleted or anonymised in accordance with our internal data disposal procedures. Anonymised data — from which all identifying information has been irreversibly removed — may be retained indefinitely for statistical and analytical purposes.
If you close your ace657 account, your personal data will be retained for the periods specified above before being deleted. During this retention period, your data will not be used for any active marketing or platform purposes unless required for the specific purposes stated in the table above.
8. Contact & Privacy Enquiries
If you have any questions, concerns, or requests regarding this Privacy Policy or the way ace657 handles your personal data, you are encouraged to contact our dedicated support team. We are committed to resolving privacy enquiries promptly and transparently.
How to contact us regarding privacy matters:
- Live Chat: Available 24 hours a day, 7 days a week directly on the ace657 platform. Live chat offers the fastest response, with a target response time of under 2 minutes. All times are Bangladesh Standard Time (BST, UTC+6).
- Email: You may submit written privacy enquiries to our support team at [email protected] (plain text — not a clickable link). Please include your registered account username and a clear description of your enquiry or request. Email responses are typically provided within 1 business day.
When submitting a request to exercise your privacy rights — such as a data access request, rectification request, or erasure request — please include sufficient information to allow us to verify your identity before processing the request. This is a security measure to ensure that personal data is not disclosed to or acted upon by an unauthorised individual.
ace657 also encourages all players to review our related policies for a complete understanding of how the platform operates: the Terms & Conditions govern your use of the platform, and the Responsible Gaming policy explains the tools and support available to help you maintain a healthy and enjoyable gambling experience.
Have Questions About Your Privacy?
Our support team is online 24/7 to address any data or privacy concerns. You can also explore our FAQ for quick answers, review the Terms & Conditions, or head back to the homepage.